4 PHASES · 12 MODULES · 30 BOOKS · FREE FOREVER

The Full Curriculum

A structured business education from first principles to Fortune 500 thinking. Every module comes with curated books, video resources, and a real deliverable you apply to your own business.

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Phase 1

Business Foundations

Months 1–4

Build the mental architecture every serious business person needs — how to read a business, how money moves, and how to think in systems.

2
modules
6
books
11
tasks
01

Business Thinking & Mental Models

Thinking & Mental Models

What You'll Build

Map your business as a complete system. Identify the value creation loop, revenue engine, cost drivers, and feedback mechanisms. Write a 1-page Business Model Snapshot.

Core Books

The Personal MBA
Josh Kaufman

Best single-volume practical business education that skips academic fluff.

🎁 Free accessAmazon
Thinking in Systems
Donella Meadows

Teaches you to see any business as interconnected loops.

🎁 Free accessAmazon
Poor Charlie's Almanack
Charlie Munger

Mental models used by one of the world's greatest investors.

🎁 Free accessAmazon

Action Tasks (5)

  • →Draw your business system map: clients → deliverables → revenue → reinvestment
  • →List your top 5 mental model blind spots as a business owner
  • →Write your value proposition in one sentence using Kaufman's framework
  • +2 more tasks inside the program
02

Financial Intelligence & Accounting

Financial Intelligence

What You'll Build

Build your company's complete financial picture: P&L, cash flow statement, LTV:CAC ratio per service, and gross margin analysis.

Core Books

Financial Intelligence
Karen Berman & Joe Knight

Makes financial statements accessible for non-accountants running real businesses.

🎁 Free accessAmazon
Accounting Made Simple
Mike Piper

Covers the mechanics quickly so you can read and build your own statements.

🎁 Free accessAmazon
The Intelligent Investor
Benjamin Graham

Teaches financial discipline and value thinking for capital decisions.

🎁 Free accessAmazon

Action Tasks (6)

  • →Build a 12-month P&L in a spreadsheet for your business
  • →Calculate LTV:CAC ratio for each product or service you offer
  • →Set your gross margin target and identify cost leaks
  • +3 more tasks inside the program
Phase 2

Core Business Mastery

Months 5–14

The engine room of business. Strategy, marketing, sales, and operations — the four domains that determine whether any company wins or slowly dies.

4
modules
13
books
23
tasks
03

Strategy & Competitive Advantage

Strategy

What You'll Build

Write a Strategy Document using Rumelt's Kernel: (1) diagnosis of your current market, (2) guiding policy, (3) coherent actions.

Core Books

Good Strategy / Bad Strategy
Richard Rumelt

Clearest explanation of real strategy — diagnosis, guiding policy, coherent actions.

🎁 Free accessAmazon
Competitive Strategy
Michael Porter

The academic foundation of business strategy. Porter's Five Forces is a universal tool.

🎁 Free accessAmazon
Playing to Win
A.G. Lafley & Roger Martin

How P&G built competitive moats. Answers 'where to play' and 'how to win'.

🎁 Free accessAmazon

Action Tasks (5)

  • →Run Porter's Five Forces analysis on your market
  • →Identify your ONE differentiating move vs competitors
  • →Write your 3-year strategy in Rumelt's kernel format
  • +2 more tasks inside the program
04

Marketing & Brand Building

Marketing

What You'll Build

Rebuild your brand positioning using StoryBrand. Rewrite your website hero section and pitch deck intro with this framework.

Core Books

Building a StoryBrand
Donald Miller

Most practically useful marketing book — immediately apply to your own messaging.

🎁 Free accessAmazon
Positioning: The Battle for Your Mind
Al Ries & Jack Trout

Foundational positioning theory. Changes how you see every brand decision.

🎁 Free accessAmazon
Contagious: Why Things Catch On
Jonah Berger

Science-backed framework for what makes content and ideas spread.

🎁 Free accessAmazon
The One Page Marketing Plan
Allan Dib

The simplest and most actionable marketing framework for small businesses and founders.

🎁 Free accessAmazon

Action Tasks (6)

  • →Write your StoryBrand one-liner (client hero, problem, guide, resolution)
  • →Map 3 ideal client personas using job-to-be-done framework
  • →Audit your content presence against your positioning statement
  • +3 more tasks inside the program
05

Sales & Business Development

Sales

What You'll Build

Build a complete sales playbook: discovery call script, proposal template, objection handling guide, and pricing structure.

Core Books

Never Split the Difference
Chris Voss

FBI negotiation techniques that transform how you close deals and handle objections.

🎁 Free accessAmazon
SPIN Selling
Neil Rackham

Most rigorously researched B2B sales method. Perfect for consultative selling.

🎁 Free accessAmazon
The Challenger Sale
Dixon & Adamson

Top B2B sellers teach clients something new. Reshapes how you approach enterprise.

🎁 Free accessAmazon

Action Tasks (6)

  • →Write a 10-question SPIN discovery script for your business
  • →Redesign your offer using Hormozi's Grand Slam Offer framework
  • →Build an objection handling guide for your top 5 objections
  • +3 more tasks inside the program
06

Operations, Systems & Execution

Operations

What You'll Build

Implement EOS basics: V/TO document, 3 core process SOPs, Level 10 Meeting rhythm, and a weekly Scorecard with KPIs.

Core Books

The E-Myth Revisited
Michael Gerber

Foundational book on building a business that runs without you — systems over heroics.

🎁 Free accessAmazon
Traction
Gino Wickman

EOS (Entrepreneurial Operating System) — complete framework for running a business.

🎁 Free accessAmazon
The Goal
Eliyahu Goldratt

Theory of Constraints in novel format. Find and break the one bottleneck limiting growth.

🎁 Free accessAmazon

Action Tasks (6)

  • →Document your 3 core processes (onboarding, delivery, reporting) as SOPs
  • →Set up a weekly scorecard with 5–10 leading metrics
  • →Identify your #1 operational bottleneck using Theory of Constraints
  • +3 more tasks inside the program
Phase 3

Advanced Strategy & Leadership

Months 15–24

Transition from business operator to business architect — leading people, innovating systems, and negotiating at the highest levels.

3
modules
9
books
16
tasks
07

Leadership & Organizational Behavior

Leadership

What You'll Build

Write your Leadership Philosophy (1 page). Define how you will hire, manage, develop, and retain talent as your business scales.

Core Books

High Output Management
Andy Grove

Most practical management book ever. Every hire you make will benefit from this.

🎁 Free accessAmazon
Leaders Eat Last
Simon Sinek

Biology and psychology of trust, teams, and why people follow exceptional leaders.

🎁 Free accessAmazon
An Everyone Culture
Kegan & Lahey

Harvard research on organizations where everyone grows. How elite companies retain talent.

🎁 Free accessAmazon

Action Tasks (6)

  • →Write your personal leadership philosophy (1 page)
  • →Implement weekly structured 1-on-1s using Andy Grove's format
  • →Define your company's core values with specific behavioral examples
  • +3 more tasks inside the program
08

Innovation & Entrepreneurship

Innovation

What You'll Build

Conduct a 'Zero to One' audit of your business and design one genuinely innovative service offering your competitors cannot easily copy.

Core Books

Zero to One
Peter Thiel

How to build something genuinely new. Forces you to ask what your business can own.

🎁 Free accessAmazon
The Innovator's Dilemma
Clayton Christensen

Why successful businesses get disrupted — and how to be the disruptor.

🎁 Free accessAmazon
Crossing the Chasm
Geoffrey Moore

How products move from early adopters to mainstream markets.

🎁 Free accessAmazon

Action Tasks (5)

  • →Map where your business sits on the innovation curve across 5 key services
  • →Identify AI/tech disruption risks to 3 of your core services in 3 years
  • →Design one new differentiated offering — 1-page concept doc
  • +2 more tasks inside the program
09

Negotiation & Executive Communication

Negotiation

What You'll Build

Prepare an Executive Pitch using Klaff's STRONG framework and map client relationships using the Trust Equation.

Core Books

Influence: The Psychology of Persuasion
Robert Cialdini

Scientific basis of persuasion — these principles appear in every high-level business interaction.

🎁 Free accessAmazon
The Trusted Advisor
Maister, Green & Galford

How to move from vendor to trusted partner — the relationship model every business needs.

🎁 Free accessAmazon
Pitch Anything
Oren Klaff

Neuroscience-based pitching framework. How to frame and present at the highest levels.

🎁 Free accessAmazon

Action Tasks (5)

  • →Rewrite your pitch deck using Klaff's frame control principles
  • →Map the Trust Equation for 3 key client relationships
  • →Practice the Voss 'late night FM DJ voice' in 3 high-stakes negotiations
  • +2 more tasks inside the program
Phase 4

CEO-Level Mastery

Months 25–36

Think like the CEO of a Fortune 500 or a serious investor — capital allocation, M&A, global macro, and building multi-business empires.

3
modules
9
books
15
tasks
10

Corporate Finance & Business Valuation

Corporate Finance

What You'll Build

Value your business using 3 methods (revenue multiple, EBITDA multiple, DCF) and set a 5-year enterprise value target.

Core Books

Valuation: Measuring and Managing the Value of Companies
McKinsey & Company

Gold-standard corporate finance textbook used by investment bankers and strategy teams.

🎁 Free accessAmazon
The Outsiders
William Thorndike

8 CEOs who created extraordinary shareholder value through unconventional capital allocation.

🎁 Free accessAmazon
Principles for Navigating Big Debt Crises
Ray Dalio

Macro financial thinking from the founder of Bridgewater.

🎁 Free accessAmazon

Action Tasks (5)

  • →Build a 3-year DCF model with base/bull/bear scenarios
  • →Research comparable business acquisition multiples in your industry
  • →Calculate your business's current enterprise value (3 methods)
  • +2 more tasks inside the program
11

Venture Capital, M&A & Deal-Making

VC & Deals

What You'll Build

Write a business investment memo and model a 'Portfolio Vision' — 3 complementary businesses you could build or acquire in 10 years.

Core Books

Venture Deals
Brad Feld & Jason Mendelson

Complete plain-language guide to term sheets, valuations, and how VC deals work.

🎁 Free accessAmazon
Secrets of Sand Hill Road
Scott Kupor

A16Z partner breaks down how venture capital actually works.

🎁 Free accessAmazon
The Art of M&A
Stanley Reed

Comprehensive guide to mergers and acquisitions from structuring to closing.

🎁 Free accessAmazon

Action Tasks (5)

  • →Write a 1-page investment memo for your business as if pitching to a VC
  • →Map 3 potential acquisitions or adjacent business builds
  • →Model a scenario where you acquire a competitor — deal structure
  • +2 more tasks inside the program
12

Economics, Macro & Global Markets

Global Economics

What You'll Build

Write a 5-year Environmental Scan — PESTEL analysis of your industry with 3 major threats and 3 major opportunities.

Core Books

Basic Economics
Thomas Sowell

Clearest introduction to economic thinking — no math, pure logic applied to the real world.

🎁 Free accessAmazon
The Wealth of Nations (Abridged)
Adam Smith

Foundational text of market economics. Essential intellectual heritage.

🎁 Free accessAmazon
Principles
Ray Dalio

Life and work principles from one of the world's most successful investors.

🎁 Free accessAmazon

Action Tasks (5)

  • →Write your 5-year macro environmental scan (PESTEL)
  • →Identify 2 global macro trends reshaping your industry by 2030
  • →Map how currency risk and inflation affect your pricing and client mix
  • +2 more tasks inside the program

All 30 Books

Every book is chosen for practical business impact — not academic theory. Each one links to a free access option so cost is never a barrier.

The Personal MBA
Josh Kaufman
🎁 FreeAmazon
Thinking in Systems
Donella Meadows
🎁 FreeAmazon
Poor Charlie's Almanack
Charlie Munger
🎁 FreeAmazon
Financial Intelligence
Karen Berman & Joe Knight
🎁 FreeAmazon
Accounting Made Simple
Mike Piper
🎁 FreeAmazon
The Intelligent Investor
Benjamin Graham
🎁 FreeAmazon
Good Strategy / Bad Strategy
Richard Rumelt
🎁 FreeAmazon
Competitive Strategy
Michael Porter
🎁 FreeAmazon
Playing to Win
A.G. Lafley & Roger Martin
🎁 FreeAmazon
Building a StoryBrand
Donald Miller
🎁 FreeAmazon
Positioning: The Battle for Your Mind
Al Ries & Jack Trout
🎁 FreeAmazon
Contagious: Why Things Catch On
Jonah Berger
🎁 FreeAmazon
The One Page Marketing Plan
Allan Dib
🎁 FreeAmazon
Never Split the Difference
Chris Voss
🎁 FreeAmazon
SPIN Selling
Neil Rackham
🎁 FreeAmazon
The Challenger Sale
Dixon & Adamson
🎁 FreeAmazon
The E-Myth Revisited
Michael Gerber
🎁 FreeAmazon
Traction
Gino Wickman
🎁 FreeAmazon
The Goal
Eliyahu Goldratt
🎁 FreeAmazon
High Output Management
Andy Grove
🎁 FreeAmazon
Leaders Eat Last
Simon Sinek
🎁 FreeAmazon
An Everyone Culture
Kegan & Lahey
🎁 FreeAmazon
Zero to One
Peter Thiel
🎁 FreeAmazon
The Innovator's Dilemma
Clayton Christensen
🎁 FreeAmazon
Crossing the Chasm
Geoffrey Moore
🎁 FreeAmazon
Influence: The Psychology of Persuasion
Robert Cialdini
🎁 FreeAmazon
The Trusted Advisor
Maister, Green & Galford
🎁 FreeAmazon
Pitch Anything
Oren Klaff
🎁 FreeAmazon
Valuation: Measuring and Managing the Value of Companies
McKinsey & Company
🎁 FreeAmazon
The Outsiders
William Thorndike
🎁 FreeAmazon
Principles for Navigating Big Debt Crises
Ray Dalio
🎁 FreeAmazon
Venture Deals
Brad Feld & Jason Mendelson
🎁 FreeAmazon
Secrets of Sand Hill Road
Scott Kupor
🎁 FreeAmazon
The Art of M&A
Stanley Reed
🎁 FreeAmazon
Basic Economics
Thomas Sowell
🎁 FreeAmazon
The Wealth of Nations (Abridged)
Adam Smith
🎁 FreeAmazon
Principles
Ray Dalio
🎁 FreeAmazon

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